Are You Wondering Why Korean fashion Be Number One Trends?
How Do I Look Today?Most fashion fans are curious why K-Fashion is so popular nowadays
Why this sudden popularity for South Korea? If the world of beauty, entertainment and fashion is very Western-centric, it is time for other cultures to reveal their know-how. The world fashion capitals of Paris, Milan, London and New York have given way to other cities such as Berlin, Copenhagen or Stockholm with the wave of Scandinavian trends. Today, we’re taking a one-way ticket to the other side of the planet to see what’s going on in the streets of Seoul!
Leading Korean fashion
If you are a music buff or often browse social networks, you will have noticed a phenomenon that hardly goes unnoticed: K-pop. This musical movement that comes straight from South Korea represents all the groups and pop artists made in South Korea. These singers – who are called idol there – are often very good dancers, brought up in an entertainment industry that leaves no room for error. And we inevitably notice their sense of style. Both girls and boys cultivate a look designed for the stage but also to build a whole story for their public persona.
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With the advent of K-pop and K-beauty around the world, the image of South Korea has changed and is of interest to many. From music videos to Fashion Week, there is only one step.
K-fashion: very urban fashion
As in all big cities, styles mix, sometimes come together but always have this casual and urban je-ne-sais-quoi. This is particularly the case in New York, Berlin or Tokyo where street fashion also shapes that of the catwalks. In Seoul, the situation is the same: it girls and it boys like loose, comfortable clothes that are always worn to perfection. Unlike our neighbors the Italians, you don’t need a logo to let people know that you dress with brands: it shows in the attitude.
Priority to XXL clothing
In Korean fashion, we like loose clothing that hides body shapes and reveals very little. Priority is therefore imperatively given to XXL pieces, in particular concerning coats which are often non-gendered and worn by women as well as by men.
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The long blazer is the centerpiece
If there is one piece that you will always find in the dressing room of a Korean fashionista, it is the long blazer. They wear it as a dress or over an outfit, always loose and with marked shoulders to create a silhouette sculpted in marble. With pumps like Lee Ho-Jung below but also with sneakers or amphibious boots, it works!
A very colorful universe
In South Korea, two schools clash: very dark trends that can be found both on the streets and on the Fashion Week catwalks, but also more colorful looks inspired by childhood. Korean women like to mix prints and create cheerful looks that inspire us especially in summer!
The ultimate chic
When they are not in Seoul in street wear, the Koreans are in Paris and run the parades. They have quickly taken the fold of Parisian fashion by adding their personal touch: they are chic all the time and never anything that sticks out. Their own thing? Mixing prints, where Parisiennes would not dare to risk themselves. The proof with this look by Diana Horsfall which shows that you can wear houndstooth with polka dots to perfection!
An ingenious style
What makes the strength of Korean fashion is its versatility. Seoul fashionistas are not afraid to switch from a completely sportswear outfit to a little country dress. Their own thing? Adapt according to the place where they are to become one with the environment. In Paris we wear Chanel, on a trip to the Maghreb we adopt pretty linen tunics, in the countryside we wear our prettiest floral dresses. Their frills, lace and childish prints don’t scare them, on the contrary, they celebrate the different sides of their personality!
Their favorite accessory: the bucket hat
If you push the door of any Korean it girl dressing room, you will notice a collection of bobs. This essential K-fashion hat can be worn on all occasions but above all with all styles. Rock, sport, countryside… the bucket hat is everywhere.
